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Youth Energy Project (Talent development per growth stage)

Customized to each stage of growth from childhood to adolescence, the Youth Energy Project helps youths grow to become talented individuals.

Guided by the mission of improving future competitiveness of communities and corporate value through strategic social contribution activities and the business-oriented and community-focused principles, Doosan Heavy Industries & Construction maintains programs aimed at fostering talent, helping the underprivileged and serving local communities.

사회공헌 체계
사회공헌 체계
사회공헌 체계도
Goal
Become a company respected by communities through a blueprint that can enhance community
competitiveness while establishing Doosan’s social contribution identity that instills pride in Doosan people.
Direction
Business Oriented
– Promote employee engagement with the aim of increasing
Doosan’s core values driven by its talent-oriented business
philosophy
Community Focused
– Promote engagement of various stakeholder groups with
the aim of fundamentally resolving community issues
Brand Name
Youth Energy Project is a generic brand name for the company’s social contribution
programs customized for each stage of talent development under its talent-oriented
business philosophy.
Key Activities
Talent Development
  • Sisterhood ties with Changwon
    Science High School
  • “Doosan Class,” a college-industry
    cooperative program
  • M. Y. Dream(Make Your Dream) Youth career developing team
  • Theme program for child welfare
    institutions
  • Doosan Science Day
  • Donation of reference books
  • Youth Energy Project Contest
  • Vocational training for the
    unemployed
  • Scholarship-private institution
    tuition fee matching for
    low-income families
  • Donation of school uniforms
  • Made alliance with Gyeongnam Hyerim School
Focus AreasYouth Energy Project
Support for the Underprivileged
  • Donations to sister child welfare
    institutions
  • Sponsorship for Kkum Kkum Tta
    Orchestra
  • Korean Red Cross “Dasarang
    Dream”
  • Donation of kimchi
  • Donations to Beautiful Store
  • Clean House
  • Watching Doosan Bears games
  • Visits to social welfare facilities
  • Programs in partnership with
    social welfare centers
  • Soccer class for children
Support AreasDoosan Community Blueprint
Community-focused Projects
  • Doosan Family Festival/Concert
  • Youth protection campaign
  • Changwon Science Center
    renewal
  • One Company-Seven Village
    Sisterhood
  • Cleaning in the Masan Bay
  • Disaster relief and community
    event support
  • Blood donation campaign
  • Respect for Life campaign for
    Changwon citizens
  • Changwon City Energy Up project
Basic AreasDoosan Community Blueprint

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Brand Cues

Brand Cues

Brand cues stand for all the methods of expression that Doosan employs to deliver its brand, including its logo, corporate identity, slogans, and communication activities.

Our Aspiration & Core Values

Our Aspiration & Core Values

The Doosan Credo is a set of principles that represent our philosophies and unique way of doing business. These principles have been the foundation of Doosan’s success for the past century. The Credo consists of Doosan’s “Aspiration” and “Core Values”.

Social Responsibility

Social Responsibility

Doosan Heavy Industries & Construction strives to become a company respected by communities through a blueprint that can enhance community competitiveness while establishing Doosan’s social contribution identity that instills pride in Doosan people.

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