Brand cues stand for all the methods of expression that Doosan employs to deliver its brand, including its logo, corporate identity, slogans, and communication activities.
The Doosan Credo is a set of principles that represent our philosophies and unique way of doing business. These principles have been the foundation of Doosan’s success for the past century. The Credo consists of Doosan’s “Aspiration” and “Core Values”.
Doosan Heavy Industries & Construction strives to become a company respected by communities through a blueprint that can enhance community competitiveness while establishing Doosan’s social contribution identity that instills pride in Doosan people.