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Brand Cues

Worldwide Communication Activities

Doosan delivers a positive image focused on its ‘Commitment to people’ through a series of advertisements. Doosan also sponsors international sports activities to promote the company all over the world.

  • TV Commercial

    Doosan Heavy Industries & Construction delivers messages focused on “Dedication to the people” through a series of advertisements.

    • 2013 TV Commercial (60sec)

      Corporate advertisement Doosan Heavy Industries & Construction, 2013

      2013 TV Commercial (60sec)

      The Earth is the most beautiful planet in the universe. But it is a place of constant thirst to some and frightening darkness to others. Learn how Doosan Heavy Industries Construction delivers light and water to the least reached places on earth.

      Our Earth is the most beautiful planet in the universe.

      But not all of the 7 billion people on our planet experience that same beauty.

      For some, it is a dry, thirsty place.
      For some, it is a dim, dark place.

      At Doosan, we are turning the earth’s oceans into drinking water for them.

      We are turning its resources into light for them.

      Wherever light and water are lacking, our technology is delivering.

      Building your tomorrow today
      Doosan

      • 2013 TV Commercial (30sec)

        30Sec

        2013 TV Commercial (30sec)

        Our Earth is the most beautiful planet in the universe.

        But not all of the 7 billion people on our planet experience that same beauty.

        For some, it is a dry, thirsty place.
        For some, it is a dim, dark place.

        At Doosan, we are turning the earth’s oceans into drinking water for them.

        We are turning its resources into light for them.

        Wherever light and water are lacking, our technology is delivering.

        Building your tomorrow today
        Doosan

      • 2013 TV Commercial Making Film

        Making Film

        2013 TV Commercial Making Film

    • Corporate advertisement Doosan Heavy Industries & Construction, 2011

      Corporate advertisement Doosan Heavy Industries & Construction, 2011

      TV Commercial – 2011-2012(Power) – English

      Some people live closest to the Sun, but they are in greater need of light than ever before. Other people live on water, but they are always thirsty. Meet Doosan Heavy Industries & Construction – We deliver the light of hope and the water of life under the theme of “Technology that adds value to the Earth”.

      Living closer to the sun doesn’t mean
      there’s always enough light.

      Doosan power generation technology is filling the darkness with rays of hope.

      Caption) Global No.1 in HRSGs
                  2001~2010, McCoy Power Reports

      Building your tomorrow today
      Doosan

      • TV Commercial - 2011-2012(Power) - English

        Power

        TV Commercial – 2011-2012(Power) – English

        Living closer to the sun doesn’t mean
        there’s always enough light.

        Doosan power generation technology is filling the darkness with rays of hope.

        Caption) Global No.1 in HRSGs
                    2001~2010, McCoy Power Reports

        Building your tomorrow today
        Doosan

      • TV Commercial - 2011-2012(Water) - English

        Water

        TV Commercial – 2011-2012(Water) – English

        Living on the water doesn’t mean you always have enough to drink.

        Doosan desalination technology is turning seawater into water for life.

        Caption) Global No.1 in Seawater Desalination Plants
        (Thermal Type) 2007~2011, Global Water Intelligence

        Building your tomorrow today
        Doosan

    • Corporate advertisement Doosan Heavy Industries & Construction, 2010

      Corporate advertisement Doosan Heavy Industries & Construction, 2010

      2010 TV Commercial – Power

      Through the message “We deliver technology that shares water and light,” Doosan Heavy Industries & Construction delivers technology and public value.



      As the sun sets in this village
      someone is bringing rays of hope to life

      Doosan clean power-generation technology brings light to life
      And our power technology makes it happen

      Creating value for the world

      Doosan Heavy Industries & Construction

      • 2010 TV Commercial - Power

        Power

        2010 TV Commercial – Power

        As the sun sets in this village
        someone is bringing rays of hope to life

        Doosan clean power-generation technology brings light to life
        And our power technology makes it happen

        Creating value for the world

        Doosan Heavy Industries & Construction

      • 2010 TV Commercial - Water

        Water

        2010 TV Commercial – Water

        In this dry, parched land,
        someone is bringing streams of hope to life

        Doosan desalination technology turns seawater into drinking water
        And our water technology makes it happen.

        Creating value for the world.

        Doosan Heavy Industries & Construction

    • Corporate advertisement Doosan Heavy Industries & Construction, 2009

      Corporate advertisement Doosan Heavy Industries & Construction, 2009

      2009 TV Commercial – Power

      You can view video clips on the many achievements of Doosan Heavy Industries & Construction, which is raising the value of the planet earth by carrying out power generation and water projects in many parts of the world.

      We followed the path of nature and discovered hope.

      We make green energy for our future generations.

      Creating value for the world,
      Doosan Heavy Industries & Construction

  • Print Commercial

    • Print Commercial Doosan Heavy Industries & Construction, 2013

      Print Commercial Doosan Heavy Industries & Construction, 2013

      The Earth is the most beautiful planet in the universe. But it is a place of constant thirst to some and frightening darkness to others. Learn how Doosan Heavy Industries & Construction delivers light and water to the least reached places on earth.

      Power
      Power View

      2013 Print Commercial – Power

      Doosan Heavy Industries & Construction Film & Print

      Water
      Water View

      인쇄광고 – 2013년 Water편

      두산중공업 광고 & PR영상

    • Print Commercial Doosan Heavy Industries & Construction, 2011

      Print Commercial Doosan Heavy Industries & Construction, 2011

      Some people live closest to the Sun, but they are in greater need of light than ever before. Other people live on water, but they are always thirsty. Meet Doosan Heavy Industries & Construction – We deliver the light of hope and the water of life under the theme of “Technology that adds value to the Earth”.

      Power
      Power View

      2011~2012 Print Commercial – Power

      Doosan Heavy Industries & Construction Film & Print

      Water
      Water View

      2011~2012 Print Commercial – Water

      Doosan Heavy Industries & Construction Film & Print

  • Sponsorship

    Doosan Heavy Industries & Construction has provided global support and sponsorship to diverse sporting events including The Open Championship, the world’s oldest and most respected golf tournament.

    • The Open Championship

      The Open Championship

      Doosan Heavy Industries & Construction has been sponsoring The Open Championship to promote the Doosan brand since 2010. TV commercials and print ads based on the tournament, and independent booths in the links, will consistently help boost the reliable image of the company.

    • FC Victoria Plzen

      FC Victoria Plzen

      Doosan Heavy Industries & Construction expands the value of its brand by supporting FC Viktoria Plzen, a prestigious football club in Europe, the home of football. Uniforms with the Doosan logo on and the exclusive stadium named ‘DOOSAN Arena’, the FC Viktoria Plzen is effectively advertising the Doosan brand in the European market.

    • Doosan Match Play Championship

      Doosan Match Play Championship

      Doosan has held the ‘Doosan Match Play Championship’ (KLPGA) since 2008 to heighten the brand value and to advance Korean sports.

    • Doosan Heavy Industries & Construction Amateur Archery Team

      Doosan Heavy Industries & Construction Amateur Archery Team

      Established in 1994 by Doosan Heavy Industries & Construction to promote sports in Korea, the company’s archery team has grown into a prestigious sports team producing world stars.

  • Trade Fairs

    Doosan Heavy Industries & Construction participates in major global power generation and water shows not only in Korea but also in other parts of the world including Asia, the Middle East, Europe, North America, South America and Africa, actively promoting its technology that enhances value of the Earth.

    • Power-Gen Asia 2016

      Power-Gen Asia 2016

      Power-Gen is a leading power generation event to be held at major regions in the world including America and Europe, and in particular Power-Gen Asia is the largest exhibition of its kind in Asia which was held in South Korea for the first time in 2016. Doosan Heavy Industries & Construction introduced its cutting-edge technologies at Power-Gen Asia, presenting boilers, turbines and seawater desalination plants utilizing 3D holograms while setting up a VR(Virtual Reality) zone, providing the participants with the special chance to experience and view the power plants and projects delivered by Doosan for its clients around the globe. In addition, the Executive Vice President and CEO of Doosan’s Turbine/Generator BG delivered a keynote speech on the power service market in Asia, promoting the company’s technologies to improve performance of power generation plants.

    • Saudi Water & Electricity Forum 2016

      Saudi Water & Electricity Forum 2016

      As an annual premier event of the water and electricity industries of Saudi Arabia, the Saudi Water & Electricity Forum brings together the government bodies of Saudi Arabia and the industry professionals. At the event in 2016, Doosan Heavy Industries & Construction signed an agreement with SWCC to collaborate on R&D for advanced MED technologies. Also, Prince Faisal bin Bandar, Governor of Riyadh, visited Doosan’s booth, where the company introduced its industry-leading water and wastewater solutions. Notably, at the opening ceremony, Doosan received the ‘Award of Water’ and reconfirmed its presence in the water market of Saudi Arabia.

    • Make in India Week

      Make in India Week

      ‘Make in India’ is a major initiative driven by the Indian Prime Minister Narendra Modi, which aims to transform India into the manufacturing hub. A national event, ‘Make in India Week’ was held in 2016 to promote the economic paradigm, and Doosan Heavy Industries & Construction participated in the exhibition as one of Korea’s leading companies, showcasing its advanced power solutions including AQCS(Air Quality Control System) and USC(Ultra Super Critical) power plants. During the event, Prime Minister Modi paid a visit to the company’s booth where he was introduced to Doosan’s notable track record in India, and he expressed his expectations of Korea’ leading role in the Indian manufacturing sector.

Click the following links to see more related topics.

Our Belief

Our Belief

The spirit that drives our people is the core of the Doosan Way.

Meet Our People

Meet Our People

Doosan people produce results with professionalism and the spirit of challenge, work in one team with camaraderie driven by Inhwa and successfully lead the organization with flexible mindset. Doosan Heavy Industries & Construction aspires to grow with our people.

Film & Print

Film & Print

The Earth is the most beautiful planet in the universe. But it is a place of constant thirst to some and frightening darkness to others. Learn how Doosan Heavy Industries & Construction delivers light and water to the least reached places on earth.

Brand Book

Brand Book

In this book we want to share our goal with you and how our commitment to people is helping us build a better tomorrow for all those we serve.

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