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Brand Cues

Worldwide Communication Activities

Doosan delivers a positive image focused on its ‘Commitment to people’ through a series of advertisements. Doosan also sponsors international sports activities to promote the company all over the world.

  • TV Commercial

    Doosan Heavy Industries & Construction delivers messages focused on “Dedication to the people” through a series of advertisements.

    • 2013 TV Commercial (60sec)

      Corporate advertisement Doosan Heavy Industries & Construction, 2013

      2013 TV Commercial (60sec)

      The Earth is the most beautiful planet in the universe. But it is a place of constant thirst to some and frightening darkness to others. Learn how Doosan Heavy Industries Construction delivers light and water to the least reached places on earth.

      Our Earth is the most beautiful planet in the universe.

      But not all of the 7 billion people on our planet experience that same beauty.

      For some, it is a dry, thirsty place.
      For some, it is a dim, dark place.

      At Doosan, we are turning the earth’s oceans into drinking water for them.

      We are turning its resources into light for them.

      Wherever light and water are lacking, our technology is delivering.

      Building your tomorrow today
      Doosan

      • 2013 TV Commercial (30sec)

        30Sec

        2013 TV Commercial (30sec)

        Our Earth is the most beautiful planet in the universe.

        But not all of the 7 billion people on our planet experience that same beauty.

        For some, it is a dry, thirsty place.
        For some, it is a dim, dark place.

        At Doosan, we are turning the earth’s oceans into drinking water for them.

        We are turning its resources into light for them.

        Wherever light and water are lacking, our technology is delivering.

        Building your tomorrow today
        Doosan

      • 2013 TV Commercial Making Film

        Making Film

        2013 TV Commercial Making Film

    • Corporate advertisement Doosan Heavy Industries & Construction, 2011

      Corporate advertisement Doosan Heavy Industries & Construction, 2011

      TV Commercial – 2011-2012(Power) – English

      Some people live closest to the Sun, but they are in greater need of light than ever before. Other people live on water, but they are always thirsty. Meet Doosan Heavy Industries & Construction – We deliver the light of hope and the water of life under the theme of “Technology that adds value to the Earth”.

      Living closer to the sun doesn’t mean
      there’s always enough light.

      Doosan power generation technology is filling the darkness with rays of hope.

      Caption) Global No.1 in HRSGs
                  2001~2010, McCoy Power Reports

      Building your tomorrow today
      Doosan

      • TV Commercial - 2011-2012(Power) - English

        Power

        TV Commercial – 2011-2012(Power) – English

        Living closer to the sun doesn’t mean
        there’s always enough light.

        Doosan power generation technology is filling the darkness with rays of hope.

        Caption) Global No.1 in HRSGs
                    2001~2010, McCoy Power Reports

        Building your tomorrow today
        Doosan

      • TV Commercial - 2011-2012(Water) - English

        Water

        TV Commercial – 2011-2012(Water) – English

        Living on the water doesn’t mean you always have enough to drink.

        Doosan desalination technology is turning seawater into water for life.

        Caption) Global No.1 in Seawater Desalination Plants
        (Thermal Type) 2007~2011, Global Water Intelligence

        Building your tomorrow today
        Doosan

    • Corporate advertisement Doosan Heavy Industries & Construction, 2010

      Corporate advertisement Doosan Heavy Industries & Construction, 2010

      2010 TV Commercial – Power

      Through the message “We deliver technology that shares water and light,” Doosan Heavy Industries & Construction delivers technology and public value.



      As the sun sets in this village
      someone is bringing rays of hope to life

      Doosan clean power-generation technology brings light to life
      And our power technology makes it happen

      Creating value for the world

      Doosan Heavy Industries & Construction

      • 2010 TV Commercial - Power

        Power

        2010 TV Commercial – Power

        As the sun sets in this village
        someone is bringing rays of hope to life

        Doosan clean power-generation technology brings light to life
        And our power technology makes it happen

        Creating value for the world

        Doosan Heavy Industries & Construction

      • 2010 TV Commercial - Water

        Water

        2010 TV Commercial – Water

        In this dry, parched land,
        someone is bringing streams of hope to life

        Doosan desalination technology turns seawater into drinking water
        And our water technology makes it happen.

        Creating value for the world.

        Doosan Heavy Industries & Construction

    • Corporate advertisement Doosan Heavy Industries & Construction, 2009

      Corporate advertisement Doosan Heavy Industries & Construction, 2009

      2009 TV Commercial – Power

      You can view video clips on the many achievements of Doosan Heavy Industries & Construction, which is raising the value of the planet earth by carrying out power generation and water projects in many parts of the world.

      We followed the path of nature and discovered hope.

      We make green energy for our future generations.

      Creating value for the world,
      Doosan Heavy Industries & Construction

  • Print Commercial

    • Print Commercial Doosan Heavy Industries & Construction, 2013

      Print Commercial Doosan Heavy Industries & Construction, 2013

      The Earth is the most beautiful planet in the universe. But it is a place of constant thirst to some and frightening darkness to others. Learn how Doosan Heavy Industries & Construction delivers light and water to the least reached places on earth.

      Power
      Power View

      2013 Print Commercial – Power

      Doosan Heavy Industries & Construction Film & Print

      Water
      Water View

      인쇄광고 – 2013년 Water편

      두산중공업 광고 & PR영상

    • Print Commercial Doosan Heavy Industries & Construction, 2011

      Print Commercial Doosan Heavy Industries & Construction, 2011

      Some people live closest to the Sun, but they are in greater need of light than ever before. Other people live on water, but they are always thirsty. Meet Doosan Heavy Industries & Construction – We deliver the light of hope and the water of life under the theme of “Technology that adds value to the Earth”.

      Power
      Power View

      2011~2012 Print Commercial – Power

      Doosan Heavy Industries & Construction Film & Print

      Water
      Water View

      2011~2012 Print Commercial – Water

      Doosan Heavy Industries & Construction Film & Print

  • Sponsorship

    Doosan Heavy Industries & Construction has provided global support and sponsorship to diverse sporting events including The Open Championship, the world’s oldest and most respected golf tournament.

    • The Open Championship

      The Open Championship

      Doosan Heavy Industries & Construction has been sponsoring The Open Championship to promote the Doosan brand since 2010. TV commercials and print ads based on the tournament, and independent booths in the links, will consistently help boost the reliable image of the company.

    • Doosan Heavy Industries & Construction Amateur Archery Team

      Major League Baseball®

      Major League Baseball®(MLB) is a professional baseball organization that serves as the governing body for one of the most popular sports in the United States. MLB®, which consists of the American League® (AL™) and the National League® (NL™) and has a total of 30 teams, with 15 in each league, plays thousands of games each season, including its regular season All-Star Game and Postseason™, that consistently draws the eyeballs of hundreds of millions of fans worldwide. Since signing a landmark partnership with the Office of the Commissioner of Baseball in 2017, Doosan has effectively organized various marketing campaigns to achieve strong brand positioning in the U.S. and strengthen its presence in the global market. As a proud partner of the New York Yankees, one of the AL™’s top teams, Doosan is also making efforts to enhance its customer outreach through hospitality benefits that come with the partnership status.

    • FC Victoria Plzen

      FC Victoria Plzen

      Doosan Heavy Industries & Construction expands the value of its brand by supporting FC Viktoria Plzen, a prestigious football club in Europe, the home of football. Uniforms with the Doosan logo on and the exclusive stadium named ‘DOOSAN Arena’, the FC Viktoria Plzen is effectively advertising the Doosan brand in the European market.

    • Doosan Heavy Industries & Construction Amateur Archery Team

      Doosan Heavy Industries & Construction Amateur Archery Team

      Established in 1994 by Doosan Heavy Industries & Construction to promote sports in Korea, the company’s archery team has grown into a prestigious sports team producing world stars.

  • Trade Fairs

    Doosan Heavy Industries & Construction participates in major power generation shows not only in Korea but also in other parts of the world, actively promoting its integrated solutions for a better life.

    • Power-Gen Asia 2019

      Power-Gen International 2019

      Power-Gen International is the world’s largest power generation event, one that takes place in the U.S. at the end of every year. Doosan participated in Power-Gen International 2019, which was held at the Ernest N. Morial Convention Center in New Orleans, Louisiana on November 19-21. The company introduced its 270MW gas turbine model for which it has been preparing a demonstration since completion of the final assembly in September 2019. Alongside this, Doosan also showcased its 380MW gas turbine, the follow-up model that has been equipped with the latest technical specifications to preemptively respond to changes in the market. Together with its US-based subsidiary Doosan Turbomachinery Services (DTS), a specialist of gas turbine services, Doosan also actively marketed and promoted its gas turbine services, a business area targeted for sales growth particularly in the U.S. market.

Click the following links to see more related topics.

Our Belief

Our Belief

The spirit that drives our people is the core of the Doosan Credo.

Meet Our People

Meet Our People

Doosan people produce results with professionalism and the spirit of challenge, work in one team with camaraderie driven by Inhwa and successfully lead the organization with flexible mindset. Doosan Heavy Industries & Construction aspires to grow with our people.

Film & Print

Film & Print

The Earth is the most beautiful planet in the universe. But it is a place of constant thirst to some and frightening darkness to others. Learn how Doosan Heavy Industries & Construction delivers light and water to the least reached places on earth.

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