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Brand Cues

CI

CI 가이드
CI Guide

The logo represents the image of a good company that Doosan seeks to project – a warm, confident, powerful and sustainable enterprise.

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  • Three Blocks

    Three Blocks
    CI Three Blocks

    The three blocks represent the 'people' to which Doosan will devote itself, namely meaning employees, customers, and all of humankind. The squares are angled to indicate forward motion, representing our aspirational spirit.

  • Three Colors

    CI Color Guide
    CI Color Guide

    Blue symbolizes reliability and rationality, whereas green reflects warmth and compassion. The combination of the three colors signifies the harmony and balance among people, and the gradation from blue to green symbolizes Doosan’s vast potential for growth.

  • Clear Space

    Clear Space
    CI Clearspace Guide

    The logo should be surrounded by a clearspace. A minimum distance equal to the height of the “D” must be allowed above, below, and to the sides of the logo. Maintaining this minimum clearspace will ensure that the logo is never crowded or linked too closely to other graphic elements.

  • Logotype

    Logotype
    CI Logotype Guide

    Whenever possible, the Doosan logo should be used with all of its components, including the three color blocks and white Doosan logotype. However, in applications with extremely limited space, such as on excavator arms, the Doosan logotype may be used alone. When used by itself, the Doosan logotype should never be rendered at a width of less than 14 millimeters.

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Our Belief

Our Belief

The spirit that drives our people is the core of the Doosan Way.

Meet Our People

Meet Our People

Doosan people produce results with professionalism and the spirit of challenge, work in one team with camaraderie driven by Inhwa and successfully lead the organization with flexible mindset. Doosan Heavy Industries & Construction aspires to grow with our people.

Film & Print

Film & Print

The Earth is the most beautiful planet in the universe. But it is a place of constant thirst to some and frightening darkness to others. Learn how Doosan Heavy Industries & Construction delivers light and water to the least reached places on earth.

Brand Book

Brand Book

In this book we want to share our goal with you and how our commitment to people is helping us build a better tomorrow for all those we serve.

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